Laina Koskela's beloved Elefantti has been a fixture in Finnish homes since 1969, and this Finlayson Elefantti Kitchen Towel set brings the iconic elephant into the kitchen in a bold red and pink jacquard that's reversible — flip it over and the colorway swaps entirely. Cheerful either way.

The rib-weave fabric is a 50/50 blend of cotton and recycled cotton — thick, absorbent, and sturdy enough for drying dishes, hands, or a flour-dusted countertop. Packaged as a set of two identical towels, there's always a fresh one ready to go while the other is in the wash.

• Brand: Finlayson
• Pattern: Elefantti
• Designer: Laina Koskela
• Country: Designed in Finland, Made in Turkey
• Material: 50% Cotton / 50% Recycled Cotton
• Measurements: 19.75" Height x 27.5" Width (50 x 70 cm)
• Color: Red
• Care: Machine washable, follow instructions on tag